My Little Pony

 
My Little Pony "Through the Eyes of a Friend" Social Experiment

To underline My Little Pony's tagline of “Friendship is Magic,” we invited parents at a NY elementary school to a meeting about how their child was doing— only they didn't meet with a teacher.

Instead they were greeted by their child’s best friend, ready to talk about their friendship and share the qualities they admire in their buddy.

Parents of PS 119 came to hear how their child was doing in school. But they didn't meet with a teacher. They met with someone who knew them even better... their child's best friend. When you see the friend your child has become, that's the best report card of all.